Expectations for strength and conditioning coaches now extend far beyond the weight room. Athletes and sport coaches demand better data, deeper insight, and stronger performance. Faith Brown, Associate Director of Strength and Conditioning at George Mason University, supports women’s basketball and volleyball while collaborating with the Patriot Performance Lab. Brown describes balancing teams, testing, and athlete monitoring as a “circus act.” At the heart of her coaching is one goal: be the coach she wishes she had as a college track athlete. She demonstrates ways strength and conditioning coaches can contribute as scientists, creating impact and value outside the weight room walls. Brown shares how GPS, heart rate monitoring, and force plates support workload monitoring. However, she believes that technology should only be used when it answers a real question. Learn how to turn data into better training decisions, translate sport science so sport coaches buy in, and reach out to other coaches to refine your program. Connect with Faith on Instagram: @faithsabrown, LinkedIn: @faith-brown, or by email: fbrown20@gmu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs From the Episode: Explore NSCA’s Essentials of Sport Science, a foundational text defining the field and the role of sport scientists in high-performance environments. It also supports preparation for the Certified Performance and Sport Scientist® (CPSS®) certification exam.

As a podiatrist, human movement specialist, and worldwide leader in barefoot science and rehabilitation, Emily Splichal has developed a keen eye for movement dysfunction and neuromuscular control during gait. In this session from the NSCA’s 2018 National Conference, Splichal discusses reflexive stabilization, macro- and micro-stability and how it relates to injury risk, and a ground-up approach to activation.

This article provides a few key tips on how to perform the deadlift more efficiently and safely. Some helpful coaching cues—such as keeping the head slightly up, activating the lats, and pushing the knees out—can assist a tactical athlete in executing the deadlift while increasing strength over time.

Matthew Ibrahim, Co-Owner of TD Athletes Edge, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about using setbacks as a learning opportunity. Topics under discussion include creating a holistic approach to a client’s training by collaborating with other professionals, and the importance of deceleration technique and eccentrics in his programs for skill acquisition. Find Matthew on Instagram: @matthewibrahim_ | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Recent research has developed new ways of approaching macronutrient ratios that challenge the conventional way of thinking. This article takes a look at what is usually recommended for athletes, as well as different lower carbohydrate variations.

Ryan Ketchum describes the five stages of a fitness business owner’s journey as an individual transitions from a fitness professional to a fitness business owner.

From Nothing to Nike — Climbing the Ladder in the Fitness Training Industry

How to Use and Not be Used by Fitness Technologies

Phil Kaplan spoke at the NSCAs 2012 Personal Trainer Conference about how personal trainers can really be the link between fitness and medicine.