As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

The path to actual integration of mental and physical training for the tactical athlete is paved with growing empiricism. The current challenge is to sustain creative development of functional approaches and demonstrate that integration can deliver potential benefits.

This episode of the NSCA Coaching Podcast features Nicole Fowler, the Assistant Strength and Conditioning Coach at Phillips Exeter Academy. Fowler connects with the NSCA Coaching and Sport Science Staff, Eric McMahon and Kevin Gregory, about transitioning from collegiate coaching, at Merrimack University and the University of Denver, to now working in a high school. Learn what it means to be “unembarassable” in your coaching and how that helps your strength and conditioning program. The impact of the high school strength and conditioning coach extends far beyond weight room in this episode. Tune in to learn more about programming for high school student-athletes and training insights for youth during the pre-college formative years. Connect with Nicole on Instagram at @nicolesampson104 and @phillips_exeter_strength | Reach out to Eric and Kevin on Instagram at @ericmcmahoncscs and @coachgregorystrength

Currently in his 30th year as the strength and conditioning coach for Ben Davis High School, Kevin Vanderbush understands high school athletes. In this video from the NSCA's 2014 Coaches Conference, he answers some frequently asked questions about high school strength and conditioning.

The purpose of this article is to discuss the gray area that should be considered when it comes to implementing weightlifting exercises.

The purpose of this article is to provide personal trainers reading the strength and conditioning research the knowledge necessary to better understand the statistical data commonly reported in research manuscripts.

This PTQ article focuses on the use of the back squat along with innovative technology to measure velocity during lower body lifts. Visit NSCA online to read more on personal training news and athletic performance.

The administration and measurement of youth power development has become more available and familiar with the advances of technology. This excerpt introduces varieties of testing and administration practices to assess power in the youth population.

Coaches can help children and adolescents develop athletic ability by including motor skills training into sports practice and training. This approach is called integrative neuromuscular training.

Hear from Bri Kanz, Assistant Athletic Director of Sports Performance for Santa Clara University. Kanz connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on key stops along her professional path, including her most recent position at Stanford University. Learn how injury inspired Kanz to pursue strength and conditioning, about her move to the West Coast, and her enthusiasm for Olympic sport strength and conditioning. Kanz shares her insight on what it takes to be an effective strength and conditioning coach and where she sees the field going in the future. Connect with Bri on Instagram: @brikanz| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs