This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
In this lecture from the NSCA's 2014 Coaches Conference, Mike Robertson talks about corrective exercise and its application. Invoking Gray Cook, Mike defines corrective exercise as "a holistic approach where an assessment is used to determine specific weaknesses and/or limitations of the athlete" - be it aerobic, strength, or agility.
Trainer Tips are infographics designed to help you, an NSCA professional, educate clients and promote your services. These member-only resources can be used for client education, motivation, and promotion.
Five evidence-based motor learning practices can bridge the gap between knowing what correction needs to be made and developing effective strategies to facilitate skill acquisition.
The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.