By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
Donovan Santas, former Head Major League Strength and Conditioning Coach for the Toronto Blue Jays Major League Baseball (MLB) organization, explains the process for optimal athletic development by taking a look at the day-to-day practices and techniques used at the professional baseball level.
Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.
Personal trainersOrganization and AdministrationProfessional Development
Many personal trainers work with clients who are dealing with musculoskeletal pain that has negative consequences both on the client’s ability to exercise and their activities of daily living. This article discusses the different types of pain, and describes targeted approaches for training clients with persistent musculoskeletal pain.
Personal trainersProgram designProfessional Development