Steve Hess, Chief Performance Officer at Panorama Orthopedics and Spine Center, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about creating buy-in with sport coaches and athletes, becoming one of the first National Basketball Association (NBA) strength and conditioning coaches, and staying current in an ever-changing field.
Because fitness test results are part of performance evaluations, smaller service members have an advantage in terms of attaining promotions, despite evidence that suggests that greater body size, strength, power, and load carrying capacity is correlated with tactical performance.
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.