In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Advice and guidance for firefighter-specific TSAC practitioners and trainers, including steps to building a health and wellness program for firefighters.

This article provides a few key tips on how to perform the deadlift more efficiently and safely. Some helpful coaching cues—such as keeping the head slightly up, activating the lats, and pushing the knees out—can assist a tactical athlete in executing the deadlift while increasing strength over time.

The purpose of this article is to address the key elements when designing a training program for firefighters, provide evidence for utilizing circuit training, and suggest recommendations on how to incorporate circuit training into the training program.

This article aims to help personal trainers understand the unique symptoms accompanying multiple sclerosis, how exercise recommendations change based on disease progression, and which techniques to best program for your client.

This Kinetic Select from Developing the Core reviews the effects of muscle activity when performing exercises on unstable surfaces.

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

Soldiers must be physically prepared to meet a broad range of challenges. This article is designed to help identify risks and discuss recommended strategies to implement in order to minimize those injury risks at the company, commander, and soldier level.

This article examines why the Romanian deadlift (RDL) provides a suitable in-season strength training application, explores the interlinked relationship between the demands of practice and resistance training, and identifies how the RDL functions with other lower-extremity exercises.

This is the third and final article of a series on strength training practices for rowing and will focus on the energy systems development of rowing athletes.