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Fitness Marketing Foundations—The Basics and How to Implement Them Effectively
August 26, 2019by David Crump, NSCA-CPT, RCPT*D
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainers Professional Development
The Training Trap—Building Financial Freedom in an Appointment-Based Career
April 10, 2018by Joe Drake, NSCA-CPT,*D
The career path of a personal trainer inherently presents a certain amount of instability and unpredictability, but this does not have to last. There is no reason that personal trainers cannot make great money, afford health insurance, save for retirement, and create more freedom in their lives.
Personal trainers Organization and Administration
Top Ways to Drive Traffic to a Fitness Business
April 10, 2018by Josh Leve
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainers Organization and Administration
NSCA’s Coaching Podcast, Episode 36: Cory Kennedy
Cory Kennedy, Head Strength and Conditioning Coach at the Institut National du Sport du Québec in Montreal, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the importance of monitoring athletes and the equipment used to keep track of their well-being.
Coaches Professional Development
From Inspiration to Passion, the Five Constructs of the Motivation Process
January 22, 2019by Mike Israetel
In this 2018 NSCA Personal Training Conference video, Mike Israetel describes how to create and develop motivation in your clients, and how to understand the process of motivation in people.
Personal trainers Exercise Science Client Consultation|Assessment Professional Development
Claims and Litigation
November 22, 2019by NSCA's Essentials of Personal Training, Second Edition
This article briefly discusses what personal trainers should know about claims and lawsuits.
Personal trainers Legal Issues
From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility
March 25, 2019by David Crump, NSCA-CPT
Learn a 9-step plan for opening your own gym. In this session from the NSCA’s 2018 Personal Trainers Conference, David Crump shares his experience owning a facility.
Personal trainers Organization and Administration Professional Development
Hybrid Bodyweight Training
September 4, 2018by Nick Tumminello, NSCA-CPT
Nick Tumminello spoke at the NSCA's 2013 Personal Trainer Conference on how to develop a bodyweight training program.
Personal trainers Exercise Technique Program design
Emergency Preparedness in Personal Training: Are You Ready?
August 27, 2018by Sally A. Paulson, PhD, ATC, CSCS,*D
Emergency Preparation Plans As a Personal Trainer
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