Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
Brandi Binkley speaks at the 2014 National Conference on The Future of Personal Training. In this first video of the series, Brandi touches on the personal trainer market, stability/longevity, helping trainers find their niche, and client retention.
With this hands-on session, David Otey discusses the anatomy and biomechanics of rotational training for the everyday athlete. Also covered is how to structure implementation of rotational training and establish parameters for any client.
Personal trainersExercise ScienceExercise TechniqueProgram design
The aging athlete and office worker are both being cramped into body positions that not ideal. People in these situations could greatly benefit from some daily exercises to perform to overcome these issues. In this hands-on session, attendees will be given some simple movements that can be adapted for anyone and any situation.