Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

John Mackersie speaks at the 2018 NSCA TSAC Annual Training about how to apply variations of Olympic-style lifts into programming. As well as prescribing regressions, progressions, and modifications to individuals with injury or who are new to Olympic-style lifts.

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

An appropriately designed program with elements of safe resistance training that focuses on the upper back and external shoulder rotators and open agility technique training may improve agility on the pickleball court, decrease the injury risk of older pickleball players, and increase the self-confidence of these individuals on the court and in daily life.

This 2018 National Conference video features Scott Riewald in an overview of the 2018 USA Winter Olympic team and discusses how sport science support contributes to elite athlete performance. As well as the training, preparation, and expanding talent identification initiatives to influence performance for the Olympic Games.

This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.

A high-performance program brings a team of rehabilitation and performance professionals together under a common set of principles directed toward success. In this session from the 2015 TSAC Annual Training, Charlie Weingroff discusses how to create a high-performance program that can be highly successful and valuable.

This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

“The goal of what we’re trying to do is make a difference in someone’s life,” says Gary Schofield in this session from the 2015 NSCA National Conference. Coach Schofield explains areas where you can make a difference for your athletes, including movement efficiency, recovery and regeneration, autoregulation, velocity-based training, and conditioning with purpose.

In this session from the 2016 NSCA Coaches Conference, the Sports Science and Performance Manager for the Seattle Sounders Major League Soccer (MLS) team, David Tenney, discusses the “high performance model” in the American elite sports environment. Tenney delves into how this model impacts hierarchy and daily decision making, as well as the obstructions that many organizations face, how this model can help to drive decision making and optimize training strategies, and the different strategies that can help make this happen.