If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Jill Miller

The importance of recognizing a closed-chain activity lies in the fact that the motions of multiple joints are coupled. Weakness at any one joint will consequently limit performance of the entire movement.

This infographic shows how implementing backward running into a strength and conditioning program can be used as an injury resistance tool, enhance muscular functions, and increase metabolic demands for athletes.

NATCON22

CC22

Dr. Tim Suchomel, Assistant Professor at Carroll University and Wisconsin State Director for the NSCA, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the emerging role of sport science in strength and conditioning. Topics under discussion include Suchomel’s growing involvement with the NSCA, as well as weightlifting derivatives and their benefits for more individualized performance adaptations. Find Dr. Suchomel on Twitter: @DrTSuchomel or Instagram: @drtsuchomel or NSCA Sport Science and Performance Technology Special Interest Group | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Confused about which diet is best? Alan Aragon examines the evidence behind the claims made by each of the main diet perspectives in this session from the 2015 NSCA Personal Trainers Conference. The questions answered include: “which diet is best for weight loss?” and “which diet is best for promoting health and preventing cardiovascular disease?” Individual goals and circumstances will be discussed as well as practical applications.

PT 2021

Learn to perform and demonstrate proper shoulder complex exercise techniques for varied populations. In this session from the NSCA’s 2017 Personal Trainers Conference, Jeremy Snyder, DPT, CSCS, examines basic shoulder anatomy and kinesiology including pathomechanics of the shoulder complex and exercise principles associated with a stable shoulder complex.