One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.
It is the job of the personal trainer to help clients reach their goals in a safe and effective manner. However, it can be easy to lose sight of the big picture of a client’s life and have tunnel vision on specific training aspects that may not matter.
Personal trainersOrganization and AdministrationProfessional Development
Between the physiological, cognitive, and tactical skill demands, this article explains why fighter pilots should be considered tactical athletes and have access to resources like a professional sport athlete.
This excerpt from the book Exercise Technique Manual for Resistance Training, 3rd Edition, discusses the proper technique for the glute ham raise exercise.
Personal trainersTSAC FacilitatorsCoachesExercise Technique
This article provides practical guidelines for performing a running analysis in order to potentially attract more clients who are interested in improving their running performance.
Personal trainersTesting and EvaluationClient Consultation|AssessmentProfessional Development
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.
Growth and maturation are two important processes that occur throughout an individual’s childhood and adolescent years. The purpose of this article is to review the dimensions, proportions, stature, body mass, and maturational events of all female pediatric athletes in general. It also serves to identify how early sport specialization and different modes of training of the female pediatric athlete affects her growth and maturation.
During the rehabilitation process, a client may need therapy outside of the personal trainer’s scope of practice. This article discusses safe and effective modalities that personal trainers can use with clients in the post-rehabilitation phase process.
The American College of Sports Medicine (ACSM) 64th Annual Meeting was held in Denver, CO May 30 – June 3, 2017. Overall, there were more than 50 presentations with a military focus, an indication of the importance of this research. The following is a review of some of the presented research.