As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Darcie Burde, Assistant Director for Fitness at University of Florida, demonstrates how to translate movement assessments into training clients from all walks of life.

NATCON 22

NATCON22

Mark Nutting presents, "Using Social Media to Build Your Business"

This infographic aims to challenge current approaches to supporting high-performance sports by introducing the concept of "parallel incrementalism".

CC 2023

This PTQ article discusses a Mini Quality System (MQS), an ISO 9001-inspired framework designed to help small and growing fitness centers establish better operational control. Visit NSCA online to read more on fitness management.

Acceleration and maximum speed are terms used in speed development programs, and when developing a program, it is vital to differentiate between the two. This allows coaches to target their training to the capacity most important in their own sport.

This infographic summarizes how varying sled-loads increase different characteristics of sprint performance in male high school athletes.