This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

You can’t talk about strength and conditioning without Coach Boyd Epley. Regarded as the “Godfather of Strength and Conditioning,” Epley laid the groundwork for the profession and later founded the NSCA in 1978. His 10 Husker Power Principles, developed at the University of Nebraska, remain a cornerstone in programming and formed the basis of sport-specific training. Emphasizing strength and power, Epley implemented testing and debunked the prevailing belief that weightlifting hindered speed. He recounts his journey with co-hosts Eric McMahon and Jon Jost, chronicling how a pole vault injury and exposure to bodybuilding led him to become the first collegiate strength and conditioning coach. What began with cement bars and paint cans evolved into a fully equipped weight room and impressive lifelong career. Additionally, Epley’s open-door policy — even with his fiercest competitors — helped drive the profession forward. This episode is a must-listen for anyone interested in strength and conditioning history. Explore the University of Nebraska’s Husker Power Principles discussed in this episode. Reach out to Coach Epley by email at boydepley@mac.com. Get in touch with Jon Jost at jonathan.jost@pepsico.com. Find Eric on Instagram @ericmcmahoncscs or LinkedIn @ericmcmahoncscs. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com. Want to get involved as an NSCA Volunteer? Discover opportunities to lead and share your expertise at NSCA.com/Volunteer. Applications for many positions open in September and October!

CC 2020

This infographic takes a look at resisted sled training and the benefits it may have on sprint performance. It also offers insight into when and how to utilize resisted sled training.

Michael Doscher from Valdosta State University talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how to thrive for many years at one institution and work well with those around you, as well as how strength coaches should be evaluated.

The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.

A strength and conditioning coach has the ultimate platform to communicate many lessons that can impact the life of youth athletes. In this 2018 Coaches Conference video, Vernon Griffith goes over how to impact youth athletes in more than just weightlifting, and how to be the coach that they need.

Advice and guidance for firefighter-specific TSAC practitioners and trainers, including steps to building a health and wellness program for firefighters.

In this hands-on session from the 2014 NSCA Personal Trainers Conference, Johnny Gillespie teaches simple ways to cue, feel, and teach others how their body is designed to move as a single cohesive unit. From this experience, assessment for both the personal trainer and client becomes a moment-to-moment and movement-to-movement process.

To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.