For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?
From the NSCA’s 2019 Tactical Annual Training, Nathan Dicks explains the Critical Speed Concept. He presents the normative data, parameters for tactical professionals, and how it can be modeled with load carriage for use in prescribing high-intensity interval training.
TSAC FacilitatorsProgram designTesting and Evaluation
Michael Favre speaks at the 2013 Coaches Conference on professional preparation, the application process, and the interview process for fitness professionals.Michael Favre presents, "Preparing for Your Next Job"
CoachesOrganization and AdministrationProfessional Development
Tactical jobs are fast-paced, physically and psychologically intense, and failure can have tragic consequences, making it vital to train tactical athletes to perform better under stress.
This Personal Training Quarterly article shares hospitalitydriven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.
Personal trainersProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentProfessional Development
Discover how hospitality-focused ownership and management can create a gym that attracts and retains members for long-term success. Visit NSCA online to read more on professional development, the fitness industry, and health.
Personal trainersProgram designOrganization and AdministrationClient Consultation|AssessmentProfessional Development
The “7 Secret Weapons to Sales Success” were developed through interviewing some of the most successful personal trainers in the country, capturing the most relevant concepts from over a dozen sales books, and, most importantly, applying these concepts in the field with actual trainers. In this session from the 2015 NSCA Personal Trainers Conference, Robert Lewis Jr. empowers fitness professionals to take their career to new heights.
Personal trainersOrganization and AdministrationProfessional Development
This article discusses three key areas that fitness professionals should investigate while on their pursuit of a strong career in the fitness industry.
This article describes the transition from the Army Physical Fitness Test (APFT) to the Army Combat Fitness Test (ACFT), as well as the detailed events that make the ACFT.
TSAC FacilitatorsExercise TechniqueProgram designOrganization and AdministrationTesting and Evaluation