Adam Fletcher, Head Strength and Conditioning Coach for men’s basketball at the University of Illinois, talks to the NSCA Coaching Program Manager, Eric McMahon, about the impact of the Coaches vs. COVID-19 webinars to support the service community and build the strength and conditioning community. Topics under discussion include his journey from an accounting major to strength coach, how vital it is to get to know the sport coaches, and how he seeks to be a positive role model as he works alongside his wife. Find Adam on Twitter: @Adam_Fletcher41 or Instagram: @coach_fletch | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

From tactical strength and conditioning to developing the skills to train a specialized group of football kickers, Catherine Wallace shares how growing up in a military family inspired her into coaching. In this episode, Wallace connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on how to pursue a tactical coaching career in different branches of the military and public safety. She discusses how earning the Tactical Strength and Conditioning Facilitator® (TSAC-F®) certification led her to pursue the Certified Strength and Conditioning Specialist® (CSCS®), and more ways that involvement with the NSCA has positioned her for career growth. There is also a discussion about “holistic programs” within strength and conditioning, an area that has been popularized, but is perhaps still misunderstood. Listen and learn about the rapidly growing tactical strength and conditioning area of the field, and the mindset needed to thrive as an impactful coach. Connect with Catherine on Instagram at: @tac.coach.cath or by email: catherine.university@hp.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Yancy McKnight, Head Strength and Conditioning Coach for football at the University of Texas, and Matt Van Dyke, Associate Director of Applied Sports Science at the University of Texas, discuss how they keep everyone on the same page with the use of data to program training, create buy-in, and prepare their athletes for the demands of the game.

The purpose of this article is to shed light on the most current work that has been done in examining various dietary approaches to improving markers of cardiometabolic health and performance among high-stress occupations, such as firefighters, as well as the need for additional work in this area.

Brad Schoenfeld, MS, CSCS, CSPS, NSCA-CPT, spoke at the NSCA's 2012 National Conference on the myth of the "fat-burning zone."

Brian Buck, Director of Sports at Sparta Science, talks to the NSCA Coaching Program Manager, Eric McMahon, about the new roles that data and technology are playing in the weight room. Topics under discussion include what young coaches should know getting into the field of strength and conditioning and the importance of building relationships and developing people. Find Brian on Twitter: @brianbuck6 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Matthew Nein, Head Sports Performance Coach for Salisbury University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about receiving the NSCA Collegiate Strength Coach of the Year award, personal and program values, and mental toughness.

Creating a High Energy Coaching Session

Clayton Kuklick, coaching researcher at the University of Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about what it truly means to be a master coach. Topics under discussion include motor learning, practice design, mentorship in coaching, and coaching standards.