How are fitness studios with 8,000 – 9,000 sq ft able to survive? One way is to carve out a niche in this competitive and crowded industry.

Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.

This article discusses the macronutrients and micronutrients that are in milk and provides information to help athletes better comprehend the benefits of consuming milk as part of their nutritional intake.

The football quarterback (QB) is a unique position in sport. To throw or pass the ball, the QB needs to incorporate nearly every muscle in the body in a very precise sequence to optimally release the ball with the right amount of power, spin, and precision. Specific movement patterns are suggested to optimize the performance of a QB.

In this Bridge video, Loren Landow, from Landow Performance, demonstrates exercises and techniques of various plyometric movements for anterior cruciate ligament (ACL) strength and injury prevention.

This infographic outlines a three-step process to determine the efficacy of selected jump metrics and the ability to use them in practice.

Hear from a more than 30-year strength and conditioning coaching veteran in the sport of rugby, Ashley Jones. He talks to NSCA Coaching and Sport Science Program Manager, Eric McMahon, about his progression in the field, beginning in 1988 to his current roles as part of the NSCA Rugby Special Interest Group, Awards and Honors Committee, and Certification Committee. Jones provides insight on the important roles of NSCA Committees in supporting the integrity of the coaching profession. Learn more about the expanded roles of strength and conditioning coaches in non-mainstream sports, like Rugby in North America, while also helping to support skill and game development. This episode also includes great lessons on program planning within the team setting and how to emphasize the “human element” in coaching. You can contact Ashley by email at ashley@ashleyjonesstrengthcoach.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Cal Dietz, from the University of Minnesota, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about putting new learning into application, and many aspects of professional and personal development.

This consensus statement provides specific conditioning recommendations with the intent of ending conditioning-related morbidity and deaths of collegiate athletes.

A vast majority of athletes you coach will not become professional athletes, but the major components of Achievement Goal Theory (AGT) carryover outside of sport into any achievement-based setting. It can be argued that coaches helping athletes adopt a more productive set of achievement orientations is the single greatest contribution that coaches can make to the athletes’ lives.