Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

The importance of recognizing a closed-chain activity lies in the fact that the motions of multiple joints are coupled. Weakness at any one joint will consequently limit performance of the entire movement.

Andrea Hudy, now the Head Men’s Basketball Strength and Conditioning Coach for the University of Texas, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how she got into strength and conditioning. Topics under discussion include the collaborative efforts of the sports medicine team and doctors during her time at the University of Kansas, how she was hired, writing her book and continuing her education, and the value of hosting clinics. Find Andrea on Twitter: @A_Hudy

The purpose of this article is to provide strength and conditioning coaches with practical knowledge from the framework of self-determination theory to facilitate student-athlete motivation within the weight room across varying sports.

Through this article, personal trainers should understand the extremes of the Wim Hof method, and instead encourage clients to follow scientifically-backed deep breathing and cold therapy practices to supplement a well-rounded exercise program.

This NSCA Coach article describes how to manipulate movements, lifts, and rest periods in a way that controls time, space, and flow efficiently to creatively enhance athletic performance.

The aim of this article is to highlight the functional importance of the foot, and to provide recommendations for foot conditioning.

This article is part of a new, continuing series on practical, evidence-based approaches to reducing the risk of injury while developing tactical strength and conditioning.

All fitness components depend on body composition to some extent, and the demands of many sports require that athletes maintain standard levels of body composition.

The purpose of this article is to explore trauma-related mental health issues and help human performance professionals more effectively train tactical athletes.