For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
In this 2018 NSCA Personal Training Conference video, Mike Israetel describes how to create and develop motivation in your clients, and how to understand the process of motivation in people.
Personal trainersExercise ScienceClient Consultation|AssessmentProfessional Development
This infographic summarizes a study in which adding both horizontal and vertical force-vector exercises enhanced physical performance during in-season play.
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This 2018 Coaches Conference video features rugby Strength and Conditioning Coach Ashley Jones discussing how his training and coaching philosophies have changed over time based on experience and science based principles.
No matter what the ready position is, sooner or later the weight transfers to one leg, JC Santana says in this hands-on lecture from the 2014 Personal Trainers Conference. Everything we do is one leg at a time, and the way to become better on two legs is to train on one legs. JC walks participants through exercises designed to train on one leg.
Trainer Tips are infographics designed to help you, an NSCA professional, educate clients and promote your services. These member-only resources can be used for client education, motivation, and promotion.
Learn how diet and strength training in the absence of aerobic exercise can be used to improve body composition through simultaneous fat loss and muscle gain. In this session from the NSCA’s 2016 Personal Trainers Conference, Todd Miller demonstrates how to use body composition and metabolism measurements along with popular food tracking apps and activity monitors to design individualized diet and exercise strategies. CEUs available.
This article will explain the interference effect and provide a rationale for why low-intensity steady-state (LISS) cardiovascular training may be a useful tool for those interested in improving their body composition.