Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

The purpose of this article is to compare the effects of quarter, parallel, and full depth squats on muscle activity, joint stress, athletic abilities, and potential injury risks for the consideration of all strength and conditioning professionals.

The importance of recognizing a closed-chain activity lies in the fact that the motions of multiple joints are coupled. Weakness at any one joint will consequently limit performance of the entire movement.

Dr. Tim Suchomel, Assistant Professor at Carroll University and Wisconsin State Director for the NSCA, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the emerging role of sport science in strength and conditioning. Topics under discussion include Suchomel’s growing involvement with the NSCA, as well as weightlifting derivatives and their benefits for more individualized performance adaptations. Find Dr. Suchomel on Twitter: @DrTSuchomel or Instagram: @drtsuchomel or NSCA Sport Science and Performance Technology Special Interest Group | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

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The purpose of this article is to provide strength and conditioning coaches with practical knowledge from the framework of self-determination theory to facilitate student-athlete motivation within the weight room across varying sports.

Through this article, personal trainers should understand the extremes of the Wim Hof method, and instead encourage clients to follow scientifically-backed deep breathing and cold therapy practices to supplement a well-rounded exercise program.

This NSCA Coach article describes how to manipulate movements, lifts, and rest periods in a way that controls time, space, and flow efficiently to creatively enhance athletic performance.

This article explains the quadrathlon and how it can help strength coaches measure linear speed, speed-strength (power), and elastic or reactive qualities efficiently.

In this session from the NSCA’s 2015 Hockey Clinic, San Jose Sharks Strength and Conditioning Coordinator Mike Potenza discusses how to create a program that can help re-assimilate an injured hockey player’s body back to pre-injury functions and movements, and eventually back to competition. Potenza also covers the structure of an off-ice reconditioning program, the members of the performance team, methods for building a “return to skate program,” and reintegration procedures for the athlete.