In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dr. Whitney Moore and Val Smith from Wayne State University use this session, from the 2019 NSCA National Conference, to provide evidence-based motivational strategies and leadership behaviors, strength coach tested relationship-building strategies, and explain different levels of informal leadership training opportunities.

This article will explore aspects of the struggle of parents to maintain personal wellness with pre-school age children and offer strategies that may help personal trainers or their clients increase quality of life

Dr. Patrick Ivey, Associate Athletics Director for Student Athlete Health and Performance at the University of Louisville, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the transition from strength coach to a director role in administration. Topics under discussion include perceptions of strength coaches, emotional intelligence, and continuing to grow where you are. Find Dr. Ivey on his website: pativey.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Brett Bartholomew, keynote speaker, performance coach and consultant, best-selling author, and Founder of Art of Coaching™, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of communication as a foundation of coaching, understanding the messy realities of leadership, and how reflection can help the profession grow. Find Brett on Instagram: @coach_brettb or Twitter: @Coach_BrettB | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Opinions about the best functional exercises will always differ; however, science, logic, and a systematic approach will reduce confusion and debate. In this session from the 2014 NSCA Personal Trainers Conference, Gray Cook presents an interactive discussion that will provide you with the tools to elevate your skills with exercise choice and program design.

Acceleration is the rate of change in velocity, so this phase of sprinting is critical for changing directions as rapidly and efficiently as possible. Optimal technique for linear sprinting in the acceleration phase involves four factors that maximize stride length and frequency.

Tex McQuilkin, Director of Training and Education at Power Athlete talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Coach McQuilkin’s work at power athlete, his athletic background, and his start into Strength and Conditioning. Topics under discussion include: Power Athletes education program, Coach McQuilkin’s experiences working with athletes, his GA position,

Scenarios that provide a stimulus relevant to the sporting environment may help athletes develop better anticipation skills through the refinement of search strategies, response speed and accuracy, pattern recognition, and decision-making abilities.

This article will review available information about pulsed electromagnetic field (PEMF) therapy and practical applications that could be adopted by strength and conditioning coaches.