One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.
"Can personal trainers cure disease?" Phil Kaplan asks during the 2014 Personal Trainers Conference as he talks about shifting the perception of personal trainers towards something greater. What if personal trainers addressed the largest market in a way that they have never been helped before? Join Phil as he discusses big ideas.
This article articulates important independent personal trainer and employee personal trainer differences, research and planning guidelines moving forward, important marketing considerations, financial literacy, and the importance of moral support.
Why are some behaviors so easy to change while others are so excruciatingly difficult? In this session from the 2015 NSCA Personal Trainers Conference, Annette Lang explains how to identify specific components that have contributed to success—or lack thereof—in changing behaviors and ultimately, habits.
Marie Spano, MS, RD, CSCS, spoke at the NSCA's 2013 Personal Trainer Conference on the most popular nutrition myths and provides evidence debunking each one.
In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.
Personal trainersExercise ScienceProfessional Development
Optimize quality of care and mitigate potential litigation in your personal training practice through a clear understanding of the strengths, weaknesses, opportunities, and threats (SWOT) of personal training.
This article explains different ways personal trainers can successfully retain their clients through coaching, accountability, attentiveness, knowledge, and service.