PT 2022

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This article reviews the recommended exercise prescription the author uses when training special populations.

TAT22

Read a step-by-step description of how to perform the two-arm kettlebell swing, in this exclusive excerpt from the book Exercise Technique Manual for Resistance Training-3rd Edition With Online Video, published by Human Kinetics.

One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.

This article builds upon two other client assessment tools (breathing and posture, as seen in Personal Training Quarterly Issues 5.3 and 6.1, respectively) and discusses ways to assess client movement.

Brett Bartholomew talks about the risks posed to athletes who are partaking in randomized and unstructured training practices often supervised by non-certified professionals. This session from the NSCA’s 2017 Coaches Conference will help you identify ways in which a “skills not drills” approach towards movement training design can not only lead to enhanced transfer of training to the competitive environment, but also better retention on behalf of the athlete as they progress through future training.

Managing Your Program

There is growing momentum in the modernization of law enforcement (and other tactical populations) to integrate industry and academic institutions into modernization plans. Tactical Strength and Conditioning Facilitators® (TSAC-F®) can contribute to this collaboration.