By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
This is an excerpt from NSCA's Essentials of Sport Science by NSCA -National Strength & Conditioning Association, Duncan N. French & Lorena Torres-Ronda.
Megan Young, Performance Coach at Auburn University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the data revolution and combining science and coaching to validate the “coaching eye.” They also discuss the importance of your professional network, building a strong performance team, and the need to unify the profession.
Michael Doscher from Valdosta State University talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how to thrive for many years at one institution and work well with those around you, as well as how strength coaches should be evaluated.
Lance Walker, Global Director of Performance at Michael Johnson Performance (MJP), talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being unselfish in your work, developing your people skills in order to be a better coach, and mapping out your professional path.
Steve Hess, Chief Performance Officer at Panorama Orthopedics and Spine Center, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about creating buy-in with sport coaches and athletes, becoming one of the first National Basketball Association (NBA) strength and conditioning coaches, and staying current in an ever-changing field.
A client asks you about melatonin, are you prepared to answer? This article explores the efficacy and safety of supplemental melatonin as a sleep aid in adults.
This article provides practical guidelines for limiting high-reward foods and demonstrates why minimizing high-reward foods is a simple and well-supported strategy for long-term adherence to a nutritional approach that emphasizes high-quality, nutrient-dense, lower calorie foods.