Lanier Coleman coaches from a simple truth: intent drives intensity. Now in his role as Assistant Strength and Conditioning Coach for the National Football League (NFL) Jacksonville Jaguars, Coleman brings the same determination he embodied as a collegiate defensive lineman. He shares how early adversity shaped his standards, teaching him to lead with discipline, cultivate deeper relationships, and “build a fire” in every athlete he coaches. During his coaching tenure at Florida State University, mental and emotional endurance became cornerstones of team development — these are lessons he now carries into professional football. Coleman describes the shift from building collegiate foundations to coaching with precision at the NFL level, where he fine-tunes elite qualities to manage injury risk. He also stresses the importance of unified performance staffs to support athletes through this fast-paced and demanding sport. Gain inspiration to strengthen daily purpose, be a spark in your facility, and support athlete readiness across high-performance environments. Reach out to Lanier via Instagram: @l_coleman98 | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

The Head Performance and Strength Coach for the Sacramento Kings National Basketball Association (NBA) team, Ramsey Nijem, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about his recent experience completing a doctoral degree as well as his path to his current position.

Stephanie Mock, Assistant Athletic Director for Sports Performance at the University of Pittsburgh, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about growing a comprehensive sports performance program. Topics under discussion include tips for interviews, graduate assistantships, staff development, and the ongoing collaboration with academics to advance sport science initiatives at University of Pittsburgh. Find Stephanie on Instagram: @_mockstephanie_ or @pitt_sportsperformance | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Hunter Schurrer, Contracted Human Performance Specialist for Fort Lewis Washington 1st Special Forces Group talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Coach Schurrer’s experience working with collegiate athletes, his mentors at the beginning of his S&C career, and his transition from D1 athletics to Tactical Strength and Conditioning. Topics under discussion include coaching colligate athletes, transitioning to the tactical setting, and training special forces groups.

Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.

Ashley Jackson, Nicole Dabbss, and Kourtney Thomas have been very influential in each of their careers in the field of strength and conditioning and are a part of the executive council of the National Strength and Conditioning Associations (NSCA) Women’s Committee. They talk with NSCA Head Strength and Conditioning Coach, Scott Caulfield, about their journey in the field of strength and conditioning and how to teach and influence future coaches. Topics under discussion include: internships, experience, networking, mentorship, and current/ future roles of women in strength and conditioning.