CC 2023

Program Design & Implementation for Large Group Training

For Keith Swift, coaching is completely effort based, but it starts with camaraderie and education. As Director of Strength and Conditioning at Wofford College, his philosophy is clear: educate, heal, and enhance. While playing collegiate football and studying exercise science, Swift learned early to question the “why” behind training and encourages his student-athletes to do the same. At an academically rigorous institution, his educational focus fits right in, fostering curiosity, technical precision, and peer coaching. Swift shares how his experiences across professional baseball, the private sector, and collegiate programs each shaped his foundation while making it his own. Amid collegiate challenges — from the National Collegiate Athletic Association (NCAA) transfer portal to the growing authority of student-athletes — Swift holds firm that “there is no substitute for hard work.” His goal is simple: help student-athletes leave with both a degree and a championship ring, setting them up for success in sport and life. Reach out to Coach Swift on Instagram: @worqueowt and @wofford_strength, Twitter/X: @CoachSwift93, LinkedIn: @keithswift, or by email: swiftkd@wofford.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover how salaries have evolved across collegiate athletics and other work settings in strength and conditioning in the 2025 NSCA Salary Survey at NSCA.com/Salary.

This excerpt from Developing Speed demonstrates a fun drill aimed to develop the ability to make a cut step in response to a stimulus and to accelerate from this direction change.

While no recruitment process will ever be perfect, it is time to address the “legal defensibility” of physical employment standards as the primary consideration in developing recruitment guidelines that are concurrently designed to increase workplace diversity.

cc2023

TAT22

CC2023

Bridge the Gap Lecture: The Experience of Programming: The Why, The How & The Now

This book excerpt provides examples of quickness drills that may improve the ability to identify a specific stimulus and to respond quickly and appropriately.