If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainersOrganization and AdministrationProfessional Development
This excerpt from NSCA's Guide to Tests and Assessments briefly discusses the method behind a lactate threshold test and the pretest considerations one might take prior to this test.
Personal trainersTSAC FacilitatorsCoachesTesting and Evaluation
Personal training clients may need to make both exercise and nutrition changes to achieve their goals. Combining the nutritional knowledge of registered dietitians and training aspects of personal trainers may be of benefit to clients.
There are numerous complexities involved in teaching the Olympic-style lifts. This article explains one way to teach the power clean progression and some coaching cues that can be used to teach sport or tactical athletes in a group setting.
This article will provide some conditions and standards with specific tools personal trainers may consider using in their initial interview with potential clients.
Personal trainersClient Consultation|AssessmentProfessional Development
Coach Joe Kenn, MA, CSCS,*D, RSCC spoke at the NSCA's 2012 National Conference about how to choose the correct exercises and develop a comprehensive daily plan.
Do you know what is in your client’s pre-workout drinks? This article discusses the most common individual ingredients typically found within pre-workouts and describes “the good, the bad, and the ugly” associated with its usage.
The purpose of this article is to inform readers of a training tool which is both safe and effective in allowing swimmers to develop strength and power through a unique training protocol.