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(2,437 found)

Why Email Marketing is Superior to Social Media

May 4, 2018by Sol Orwell

Video Members Only

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Personal trainers Organization and Administration Professional Development

Performing a Lactate Threshold Test

January 26, 2020by NSCA's Guide to Tests and Assessments

Article

This excerpt from NSCA's Guide to Tests and Assessments briefly discusses the method behind a lactate threshold test and the pretest considerations one might take prior to this test.

Personal trainers TSAC Facilitators Coaches Testing and Evaluation

Should Personal Trainers Also Be Registered Dietitians?

April 13, 2018by Kyle C. Ryan, PhD, CSCS and Tesla Oldfield

Article Members Only

Personal training clients may need to make both exercise and nutrition changes to achieve their goals. Combining the nutritional knowledge of registered dietitians and training aspects of personal trainers may be of benefit to clients.

Personal trainers Nutrition

Exercise Technique—A Simple Approach to Teaching the Power Clean in a Group Environment

June 4, 2018by Joe Cruz, MS, CSCS, FMS, USAW

Article Members Only

There are numerous complexities involved in teaching the Olympic-style lifts. This article explains one way to teach the power clean progression and some coaching cues that can be used to teach sport or tactical athletes in a group setting.

TSAC Facilitators Exercise Technique

Meeting Your Clients Where They Are – How to Nest Your Goals with Theirs

Articlepage

This article will provide some conditions and standards with specific tools personal trainers may consider using in their initial interview with potential clients.

Personal trainers Client Consultation|Assessment Professional Development

The Importance of Creatine Timing for Muscle Size and Strength

September 22, 2023by Adam Gonzalez, PHD, CISSN, CSCS,*D and Guillermo Escalante, DSC, MBA, ATC, CSCS,*D, FISSN

Article Members Only

This article provides a discussion around the evidence on creatine timing and supplementation.

Personal trainers Nutrition

Choosing Exercises and the Daily Plan

May 16, 2018by Joe Kenn, MA, CSCS,*D, RSCC*E

Video

Coach Joe Kenn, MA, CSCS,*D, RSCC spoke at the NSCA's 2012 National Conference about how to choose the correct exercises and develop a comprehensive daily plan.

Coaches Exercise Technique Program design

Pre-Workout Supplementation – The Good, the Bad, and the Ugly

October 11, 2021by Ronald Snarr, PhD, CSCS,*D, NSCA-CPT, TSAC-F, Catherine Gallagher, Rachael Childers, Alyssa West, CSCS, NSCA-CPT, and Michelle Eisenman

Article

Do you know what is in your client’s pre-workout drinks? This article discusses the most common individual ingredients typically found within pre-workouts and describes “the good, the bad, and the ugly” associated with its usage.

Personal trainers Nutrition

WED0900_Griffin

May 17, 2018 - May 13, 2025by Vernon Griffith, CSCS,*D, TSAC-F,*D

Video

Unlocking the Hips

TSAC Facilitators

Effective Use of Power Racks for Improved Swimming Performance

December 23, 2023by Brady Fields, CSCS and Jeffrey Hartman, PhD, LMBT, CSCS, NSCA-CPT

Article Members Only

The purpose of this article is to inform readers of a training tool which is both safe and effective in allowing swimmers to develop strength and power through a unique training protocol.

Coaches Program design
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