Adam Fletcher, Head Strength and Conditioning Coach for men’s basketball at the University of Illinois, talks to the NSCA Coaching Program Manager, Eric McMahon, about the impact of the Coaches vs. COVID-19 webinars to support the service community and build the strength and conditioning community. Topics under discussion include his journey from an accounting major to strength coach, how vital it is to get to know the sport coaches, and how he seeks to be a positive role model as he works alongside his wife. Find Adam on Twitter: @Adam_Fletcher41 or Instagram: @coach_fletch | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article will provide some conditions and standards with specific tools personal trainers may consider using in their initial interview with potential clients.

How do you build a sustainable high-performance culture despite yearly assistant coach rotations and demanding schedules? Alice Read, Assistant Athletic Director for Sport Performance at Vassar College, shares expertise from managing 29 teams and 600 student-athletes while continuously "riding the rollercoaster" of Division III scheduling. Read explores strategies for maintaining program continuity, including matching assistant coaches to sports based on strengths and growth areas. She emphasizes advocating for daily staff lifts to test and refine programs firsthand. In a full-circle moment, Read, once an NSCA Foundation Assistantship Recipient, now serves on the committee awarding these opportunities, demonstrating the value of early professional involvement. She also discusses collaborative problem solving within the Liberty League Strength and Conditioning Committee and explains how the College Coaches Professional Development Group (PDG) provided boots-on-the-ground guidance for the 2024 NSCA Strategic Plan. Tune in for actionable insights on mentorship, collaboration, and longevity in collegiate strength and conditioning. Connect with Alice via email at aread@vassar.edu and on Instagram: @ajpr3 and @vassar_strong | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

How does a small-town boy from Mid Wales become the next NSCA President? Follow Ian Jeffreys’ inspiring journey, beginning with his introduction to the NSCA in 1989 as a professional rugby player hungry for knowledge to perform better. Listen as he recounts the thrill of his first conference and why NSCA events are so much more valuable than just what is presented on the main stage. Then, dive into Ian’s career-defining contributions to speed and agility, sparked by his reverse-engineering approach that leverages movement patterns and strong positioning to elevate game speed. Reflect on decades of evolution in our profession, including increased career paths plus the rise of technology and AI — and why they can never replace the true human heart of coaching. Lastly, learn Ian’s vision for the NSCA’s future, which involves both listening and leading to maintain the NSCA’s position as the worldwide authority in strength and conditioning. Connect with Ian by email at ian.jeffreys@nsca.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join Ian’s inauguration at NSCACon 2024 in Baltimore, MD, July 10-13! Register at NSCA.com/NSCACon

As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level. Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Bert Sorin’s upbringing and his experience being a collegiate athlete, how Sorinex is contributing to the field, and how TSAC is continuing to grow and improve.

Emily Zaler, Assistant Strength and Conditioning Coach for the National Football League (NFL) Denver Broncos, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the benefits of being persistent and proactively seeking out opportunities in the field. Topics under discussion include working with professional athletes, facing adversity head on, and how no task is too small to show how you can add value to a program. Find Emily on Instagram: @ezaler or Twitter: @EZaler | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.

In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management. Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Nicole Rodriguez always knew she wanted to pursue strength and conditioning, but the extent of her journey — spanning 44 countries and the Paris 2024 Olympic Games — is nothing short of inspiring. During her time at Mike Boyle Strength and Conditioning, Rodriguez recognized the value of experience and environment, later joining the EXOS International Program to coach globally. Eager to test her skills and help standardize coaching education, she sought out developing countries to advance their sport infrastructure. Rodriguez outlines key differences between U.S. and European approaches: while the U.S. excels in strength methodology, Europe enhances sport-specific application through tactical periodization. Additionally, she highlights Europe’s emphasis on rehabilitation and an “inverse relationship” between time in the weight room versus pitch-side with sport coaches. Rodriguez also describes her work with Poland’s Ministry of Sport and Tourism to pursue NSCA Global Chapter status, aligning with her passion for improving strength and conditioning education and implementation worldwide. Connect with Nicole by email: nicole@coachnicolerodriguez.com and online at: coachnicolerodriguez.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Learn more about NSCA international programs mentioned in the episode at NSCA.com/Global.