For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
No training program can completely eliminate the risk of cardiovascular disease or low back pain, but some steps can be taken to decrease the likelihood of being afflicted by either.
This article provides a review of sessions presented at the 2019 National Basketball Strength and Conditioning Association (NBSCA) Performance Summit including strength and conditioning methods and coaching strategies, in-season strength programming, force plate assessment, injury prevention, and player monitoring.
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Learn how to increase the body’s use of fat as a fuel without compromising the use of carbohydrates for higher-intensity training. Mike Nelson, PhD, explains how combining specific nutrition and exercise together affects the use of fat as a fuel, in this session from the NSCA’s 2017 Personal Trainers Conference.