There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
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World renowned Olympic training coach, Dan Pfaff, discusses how coaches can become a better performance supplier when managing athletic injuries. Pfaff also explains how to reduce lost time in practice and competitions, as well as how to reduce acute and chronic injury factors.
According to a recent study, the hip hinge kettlebell swing produced the greatest amount of hamstring surface electromyography of the three styles of kettlebell swings that were assessed. These findings have implications for the application of kettlebell swing exercises in strength and conditioning, injury prevention, and rehabilitation programs.
Power and strength translate into force, the key behind any push athlete's success. In this lecture from the NSCA's 2015 Coaches Conference, USOC Coach Brad DeWeese discusses periodization and the need to develop phase potentiation for push athletes.
There are inherent challenges to designing training programs for firefighters, Mark Abel says in this member-only lecture from the 2014 TSAC Conference. Join Mark as he provides valuable insight into programming for these tactical athletes, including appropriate periodization and training strategies that address these challenges.