Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainersOrganization and AdministrationProfessional Development
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.
Personal trainersOrganization and AdministrationProfessional Development
In this video from the NSCA's 2014 TSAC Conference, Jay Merlino discusses "how to train your trainers" in the sense of figuring out the best way to communicate knowledge; not only programmatic insights, but implementation of the actual program as well.
TSAC FacilitatorsProgram designOrganization and Administration
This article is the eleventh in a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.
TSAC FacilitatorsExercise ScienceOrganization and Administration
Jim Kielbaso, MS, CSCS, spoke at the NSCA's 2013 Personal Trainer Conference about finding balance between working with personal training clients vs athletes.
Personal trainersProgram designOrganization and Administration
Coach Favre speaks at the 2013 NSCA National Conference. In this first of four videos, he will go over some of the traits and abilities that make a good collegiate strength and conditioning coach, including communication, attention to detail, initiative, and integrity.
CoachesOrganization and AdministrationProfessional Development
The tactical strength and conditioning field is evolving each year. Because of the experience of those in the field, as well as the growing body of research, we are gaining a better understanding of what it actually means to work within the tactical field.
TSAC FacilitatorsOrganization and AdministrationProfessional Development
The variables of an NBA season constantly change, which requires strength and conditioning coaches to adjust accordingly. The success of a program is often influenced by the coach’s ability to combine strength and conditioning principles with common sense and the ability to adjust to the schedule.
CoachesProgram designOrganization and Administration