This article explains different ways personal trainers can successfully retain their clients through coaching, accountability, attentiveness, knowledge, and service.
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
In this 2018 Personal Trainer Conference hands on presentation, Dr. John Rusin demonstrates how he screens and assesses the upper body and shoulder complex, as well as discusses how to program horizontal and vertical pushing and pulling patterns accordingly.
Personal trainersExercise TechniqueProgram designClient Consultation|Assessment
The constant presence of technology can train the mind to be in a constant state of reactivity and unease. Personal trainers can help their clients improve performance by teaching them how to focus.
In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.
With the pervasiveness of chronic disease, personal trainers need to be vigilant in their efforts to gain new clients and retain current clients, while maintaining the scope of practice boundaries. By reviewing the needs and expectations of customers and stakeholders, a process for improving service can be developed.
Personal trainersProgram designOrganization and Administration
This article presents ways to add variety to workouts using Bulgarian Bags as an alternative to kettlebells. It also provides an effective sample Bulgarian Bag program.
Flexibility training is important because of the role that flexibility plays in improving movement performance and reducing the opportunity for injury. Learn more about the role of flexibility training in this exclusive excerpt from the book NSCA's Essentials of Personal Training, Second Edition, published by Human Kinetics.
Personal trainersExercise ScienceExercise Technique
This article aims to help personal trainers understand the unique symptoms accompanying multiple sclerosis, how exercise recommendations change based on disease progression, and which techniques to best program for your client.
Personal trainersProgram designBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
Trainer Tips are infographics designed to help you, an NSCA professional, educate clients and promote your services. These member-only resources can be used for client education, motivation, and promotion.