For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

In this session from the 2015 NSCA National Conference, Greg Myer discusses current concussion prevention strategies as well as possible innovative strategies of the future. By learning how nature may provide a key piece of information to reduce concussion injuries, the strength and conditioning professional may be able to help prevent sports related concussions.

This article briefly explains different squat variations, as well as how they differ from a physics and biomechanics standpoint.

It is paramount for tactical facilitators to be able to recognize the signs and symptoms of a concussion, as well as grasp when it is safe to return to normal activities after an injury such as a mild traumatic brain injury (mTBI). This session from the 2015 TSAC Conference covers the foundational knowledge that tactical facilitators should know in order to help minimize potential complications associated with traumatic brain injuries.

Learn how to effectively transition students from the classroom to hands-on coaching and apply theory into practice. In this session from the NSCA’s 2018 Coaches Conference, Liane Blyn and Travis Triplett discuss the importance of having a well-thought-out internship curriculum to educate future strength coaches and share strategies to assist future strength coaches in developing a coaching philosophy and presence in the weight room.

Learn how to evaluate the performance model of non-traditional, freestyle sports, and subsequently design the preparation framework that will positively influence performance. In this session from the NSCA’s 2017 National Conference, Jeremy Sheppard explains how to provide an effective training environment that is embraced by the athletes, as well as the mindset of athletes who are rule makers and rule breakers, not rule followers.

Do you understand the youth athlete? In order to train youth athletes effectively, coaches must have an understanding of how to motivate youth athletes. This article will explain how to do just that, as well as how to use age-appropriate developmental cues for this population.

Confused about which diet is best? Alan Aragon examines the evidence behind the claims made by each of the main diet perspectives in this session from the 2015 NSCA Personal Trainers Conference. The questions answered include: “which diet is best for weight loss?” and “which diet is best for promoting health and preventing cardiovascular disease?” Individual goals and circumstances will be discussed as well as practical applications.

In this session from the 2016 NSCA Coaches Conference, the Sports Science and Performance Manager for the Seattle Sounders Major League Soccer (MLS) team, David Tenney, discusses the “high performance model” in the American elite sports environment. Tenney delves into how this model impacts hierarchy and daily decision making, as well as the obstructions that many organizations face, how this model can help to drive decision making and optimize training strategies, and the different strategies that can help make this happen.

Scientific research has identified lactate threshold (LT) and maximal exercise performance as being very important contributors to endurance performance. A well-designed endurance training program can lead to improvement in both LT and maximal exercise performance within a single season and from season to season.