The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility.
Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field
This article discusses utilizing long term athletic development (LTAD) as a framework for accountability and explores the benefits personal trainers can use to measure success.
Personal trainersExercise ScienceProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|Assessment
Hear an international perspective on the strength and conditioning field from Marcus Svensson, a Swedish National, who currently works in professional soccer with the Al Arabi Sports Club in the Qatar Stars League. This episode shares insights about access to NSCA resources from outside of North America, training strategies for soccer, and the importance of developing adaptability among strength and conditioning coaches. Tune in to expand your professional horizons as part of a global strength and conditioning community.
You can also email Marcus at johanmarcussvensson@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
In this session from the NSCA’s 2018 Personal Trainers Conference, Director of the Rutgers Center for Health and Human Performance, Shawn Arent, discusses the science and myths surrounding some of today’s most popular diet trends with an effort to help personal trainers understand reasonable, sustainable, and effective dietary strategies with their clients.
Personal trainersNutritionClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
Understand the overall process of exercise and recovery and learn to identify the four key areas of stress and recovery. In this session from the 2017 NSCA Coaches Conference, Michael Naperalsky also explains how to classify various modalities and strategies as “effective,” “promising,” or “inconclusive,” and how to measure recovery.
In the final part of this four-part series on proper movement, the author recommends that the US Marine Corps screen the movement quality of each Marine and educate them on how to move correctly in order to reduce the risk of injury.
Learn how diet and strength training in the absence of aerobic exercise can be used to improve body composition through simultaneous fat loss and muscle gain. In this session from the NSCA’s 2016 Personal Trainers Conference, Todd Miller demonstrates how to use body composition and metabolism measurements along with popular food tracking apps and activity monitors to design individualized diet and exercise strategies. CEUs available.
This article provides strength and conditioning coaches with strategies to address hip mobility limitations that may lead to lumbar spine and femoral acetabular issues.