There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Heart rate variability (HRV) testing is at the forefront of a wave of cutting-edge assessment tools that are becoming available to the personal trainer. In this session from the 2015 NSCA Personal Trainers Conference, Carmine Grieco provides an overview of the physiological background and dynamics of HRV, including the most current supportive evidence, with an emphasis on the practical application for personal trainers.

Nutrition plays a crucial role in athletic performance. The purpose of this article is to discuss the landscape of nutrition in collegiate and professional football. It will address the following areas: 1) the current landscape, 2) current practices, 3) opportunities, and 4) challenges faced in collegiate and professional football.

This article explains the use of structured functional fitness programs for injury prevention and enhanced job performance in fire service personnel.

Dr. Lorena Torres Ronda, co-editor of the new NSCA’s Essentials of Sport Science textbook, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about creating the textbook and how the Certified Performance and Sport Scientist® (CPSS®) certification will benefit the field. Topics under discussion include the use of technology in sport and the specific role that strength coaches play in supporting better performance and recovery decisions. Find Dr. Lorena Torres Ronda on Twitter: @lorenatorres07 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This excerpt from Developing Speed looks at how a fundamental understanding of the biomechanical principles that affect speed can assist coaches and athletes in developing running speed.

This excerpt from Developing Speed discusses the various start patterns that exist and how to include them in a speed development program.

Isolated muscle training methods do not necessarily transfer to better sports performance, because technique as well as strength contributes to successful performance. Resistance training for dynamic sports must involve ground-based movements that incorporate the coordinated stabilizing and dynamic functions of multiple muscles.

Not all smoothies are made the same, and due to the nature of process (i.e., mixing of ingredients), oftentimes the nutritional information provided may not be exactly reflected

Decompressing after a workout, practice, or competition is a beneficial habit that can be achieved through breathing. This article provides an overview of the autonomic nervous system and guidelines for how to use breathing to calm, or balance, the brain and body.