Clayton Kuklick, coaching researcher at the University of Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about what it truly means to be a master coach. Topics under discussion include motor learning, practice design, mentorship in coaching, and coaching standards.

By following the guidelines of the American Dietetic Association, a vegan or whole food, plant-based diet can be a viable option for athletes as well as non-athletes to maintain health, support athletic performance, and positively impact the environment.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

This excerpt from Strength Training, Second Edition briefly details hormones and their role in the human body.

Given the high prevalence of injuries that occur during rucking, implementing an injury prevention program is paramount. Disseminating information on proper injury prevention training methods and reducing the risk of ruck-related back injuries can improve overall mission readiness with minimal lost training time.

A constant long-term mindset of system improvement, although often time consuming at first, will pay big dividends in the long run. All of this is done with the intent of spending more time on what truly matters: making money by helping people and changing lives.

The career path of a personal trainer inherently presents a certain amount of instability and unpredictability, but this does not have to last. There is no reason that personal trainers cannot make great money, afford health insurance, save for retirement, and create more freedom in their lives.

In this lecture from the NSCA's 2016 Coaches Conference, Caitlin Quinn discusses how to implement simple techniques for creating a disciplined (yet enjoyable) team lifting environment. Quinn talks about how to hold athletes to a high standard of knowledge and movement accountability, how to teach simple physiology to achieve desirable technique, how to instill a level of ownership within each athlete, and how to place a large emphasis on an athlete's mental engagement throughout a lifting session.

Learn how to coach various weight room exercises and understand the differences of “intention” between the various levels of football. In this session from the NSCA’s 2017 Coaches Conference, Pete Bommarito dives into the details of building strength in the weight room for youth and early high school football players, how to maximize all aspects of speed-strength and power by heavy variable loading, and advanced techniques at the elite and professional levels.

Kourtney Thomas discusses the inverted row and how to implement it within a training program for clients with different ability levels