Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

This article aims to explore why unloaded non-linear training can be an effective modality for personal trainers, strength coaches, and exercise enthusiasts, as well as present the benefits, possible implications, and methods that can be implemented into a current training program.

CC 2022

CC 2020

Hockey 2017

This article outlines some very basic procedures for video analysis that strength and conditioning professionals can use to identify the physical demands of specific activities.

Small college strength and conditioning coaches face a multitude of challenges when creating and implementing systematic individualized programs. In this session from the NSCA 2016 Coaches Conference, Josh Bullock—Strength and Conditioning Coach at Emory and Henry College—identifies the potential pitfalls to improving athletic performance at the small college level, and provides several solutions.

TAT22

Trainer Tips are infographics designed to help you, an NSCA professional, educate clients and promote your services. These member-only resources can be used for client education, motivation, and promotion.

Look at the end result and work back - not only in training your athletes, but in your career, says Mark Uyeyama, head strength and conditioning coach for the San Francisco 49ers. In this lecture from the NSCA's 2014 National Conference, Coach Uyeyama talks about his career trajectory and how he, as a coach, ultimately got to game day in professional football