For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
The NSCA's 2014 National Conference featured Andy Galpin presenting in the memory of Gary Dudley. Calling up Aristotle and the Socratic method, Galpin discusses today's knowledge needs, stating that we do not necessarily need more information, but instead, we need a way to sift through the existing information.
CoachesOrganization and AdministrationProfessional Development
In this session from the NSCA’s 2017 TSAC Annual Training, Jeff Nichols teaches how to properly program for the Special Forces community, as well as common mistakes in doing so. He also explains the difference in programming for selection versus post-selection.
The purpose of this article is to present the reader with the prescription of a daily specific stretching routine that can help athletes avoid the onset of injuries and chronic pain in muscle-tendon structures of the lower extremities.
Posture begins with proper rib cage position, which leads to better breathing and ultimately, better athletic performance. Jason Masek discusses the important role that postural restoration plays in strength and conditioning during the 2015 Coaches Conference.
By reviewing this simplified process of obtaining a client’s health history and physician release, designing an exercise routine with modified exercises, and providing exercises for paid clients versus general members, NSCA-CPTs can be confident prescribing a routine for those who suffer from chronic or temporary health issues.