For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
The NSCA's 2014 National Conference featured Andy Galpin presenting in the memory of Gary Dudley. Calling up Aristotle and the Socratic method, Galpin discusses today's knowledge needs, stating that we do not necessarily need more information, but instead, we need a way to sift through the existing information.
CoachesOrganization and AdministrationProfessional Development
This article provides an overview of a resistance training program for tactical strength and conditioning facilitators in large law enforcement academy settings.
This article provides considerations for preparing firefighters
for the physical and psychological demands of their job, including pre-operational work specific training during their rest times.
TSAC FacilitatorsExercise ScienceProgram designSafetyProfessional Development
Matt Krause, NSCA 2018 Professional Strength Coach of the Year and Director of Strength and Conditioning for the New York Yankees Major League Baseball (MLB) team, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about what he looks for in the hiring process, his path through strength and conditioning and the different jobs he had, and his involvement in the creation of the Registered Strength and Conditioning Coach (RSCC) program.
One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.
In this nutrition discussion from CEO and co-founder of the International Society of Sports Nutrition, Jose Antonio, identifies what a “high” intake of protein is for athlete; the risks, if any, for high protein intakes; the effects of high protein intakes on body composition; and the genes that may influence body composition.
Personal trainersTSAC FacilitatorsCoachesNutrition