"Pay attention to the details and the corrective exercises because they set the conditions for the success you're going to have executing the big lifts," Jose Cruz says in this hands-on lecture from the NSCA's 2014 TSAC Conference. Jose identifies and discusses missteps when executing and integrating performance and corrective strategies in the tactical athlete.

This video demonstrates coaching cues that can help an athlete to utilize optimal squat technique. It specifically addresses stance width, heel position, head position, and squat depth

Explore the applied sport science research process in college baseball, and how academic research can be optimized to benefit player programming. This episode features Dr. David Szymanski, the Director of Baseball Performance at Louisiana Tech University, and co-editor of the recently published book NSCA’s Strength Training for Baseball. Hear about Szymanski’s career path, from college baseball player to coach and sport scientist. This episode covers a wide range of relevant topics, including exercise selection, performance technology, student pathways, and the emergence of performance director roles across Major League Baseball (MLB). Find David on Instagram: @drdavidszymanski or at his program website: LA Tech Sport Science| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this video from the NSCAs National Conference 2012, Nick Winkleman discusses the use of periodization - its definition, considerations, using periodization profiles, and examples.

A constant long-term mindset of system improvement, although often time consuming at first, will pay big dividends in the long run. All of this is done with the intent of spending more time on what truly matters: making money by helping people and changing lives.

How does a small-town boy from Mid Wales become the next NSCA President? Follow Ian Jeffreys’ inspiring journey, beginning with his introduction to the NSCA in 1989 as a professional rugby player hungry for knowledge to perform better. Listen as he recounts the thrill of his first conference and why NSCA events are so much more valuable than just what is presented on the main stage. Then, dive into Ian’s career-defining contributions to speed and agility, sparked by his reverse-engineering approach that leverages movement patterns and strong positioning to elevate game speed. Reflect on decades of evolution in our profession, including increased career paths plus the rise of technology and AI — and why they can never replace the true human heart of coaching. Lastly, learn Ian’s vision for the NSCA’s future, which involves both listening and leading to maintain the NSCA’s position as the worldwide authority in strength and conditioning. Connect with Ian by email at ian.jeffreys@nsca.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join Ian’s inauguration at NSCACon 2024 in Baltimore, MD, July 10-13! Register at NSCA.com/NSCACon

In this session from the NSCA’s 2016 Personal Trainers Conference, the focus is on the chest as JC Santana shares ways to improve your clients’ bench press performance without bench pressing.

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Dr. Lonnie Lowery spoke at the NSCA's 2012 National Conference about the connection between Vitamin D and testosterone.

After fifteen years with the Denver Nuggets, Felipe Eichenberger has witnessed the evolution of National Basketball Association (NBA) performance firsthand. The demands of an NBA season include 82+ games, relentless travel, and the challenge of staying fresh through it all. Eichenberger reveals their post-game lifting culture, driven by the philosophy: “If it’s a hard day, let’s make it hard.” Prioritizing compliance over hardware, he emphasizes flexible periodization and nailing the basics to meet each player’s needs — whether navigating injuries, tailoring programs to position demands, or microdosing training for longevity. At the heart of it all is buy-in, trust, and accountability. Eichenberger shares the importance of leveraging psychology, getting top players to set the tone for the team, and balancing consistency with creativity. With more jobs and awareness in NBA strength and conditioning than ever, this episode explores how to make an impact at basketball’s highest level. Connect with Felipe on Instagram: @eichbra and LinkedIn:@felipe-eichenberger | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Learn more about the National Basketball Strength and Conditioning Association (NBSCA), the Official Basketball Partner of the NSCA.