The Art of Attracting your Ideal Client

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

This article is the third installment of a four-part series on stabilization in weight training. It covers how to train trunk stability and how to decrease the dominance of the extension/compression stabilizing strategy (ECSS) that is often perpetuated during training.

In this lecture from the NSCA's 2014 Coaches Conference, Dr. Bryan Mann addresses velocity-based training (VBT) in sports. Dr. Mann defines VBT as "the use of various devices that measure displacement and time" as he describes each device and its ability.

This article discusses the effects of instability on force and velocity throughout the body.

Mike Minnis, Director of Performance Nutrition and Assistant Strength and Conditioning Coach for the Philadelphia Eagles National Football League (NFL) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, and guest co-host Jon Jost, a 27-year veteran collegiate strength and conditioning coach and Gatorade’s Team Sports Manager. This Gatorade Performance Partner Special Episode, highlights “The Power of Mentorship” and the importance of building quality relationships as the foundation of meaningful mentor and mentee experiences. Find Mike on LinkedIn: Mike Minnis, Twitter: @MMinnis89, or Instagram: @MMinnis89 |Find Jon via email: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Tex McQuilkin, Director of Training and Education at Power Athlete talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Coach McQuilkin’s work at power athlete, his athletic background, and his start into Strength and Conditioning. Topics under discussion include: Power Athletes education program, Coach McQuilkin’s experiences working with athletes, his GA position,

This NSCA Coach article examines the importance of hip-shoulder separation on performance in baseball pitching. Visit NSCA online to read more on athletic performance and sport science.

Although accelerometers, pedometers, heart rate monitors, and questionnaires are not as accurate as direct and indirect calorimetry in determining metabolic rate, these less expensive tools can be used to create exercise plans, particularly those focused on health promotion and fitness.

The Art of Attracting your Ideal Client