By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

This episode recaps one of the sessions from the 2022 NSCA Coaches Conference in San Antonio, TX. Head Coach and Assistant Athletic Director for Athletic Performance at the University of Texas, Donnie Maib, discusses “the Golden Connection” as it relates to working with rotational athletes. Tune in as Coach Maib shares stories with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on lessons learned from a 27-year collegiate strength and conditioning career, including paths for aspiring coaching, being a good father and husband, and areas of the field he sees on the near horizon. Find Donnie on Instagram: @donniemaib and on Twitter: @coachdonnie | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Learn about middle school and high school strength and conditioning from 2022 NSCA Coaches Conference presenter Elton Crochran. Coach “Croc” shares his story about transitioning from collegiate strength and conditioning to his work as the Strength and Conditioning Coordinator at Randolph Field School District in San Antonio, TX. Crochran is currently the Head Strength and Conditioning Coach at Veterans Memorial High School. He talks about his hands-on coaching session from Coaches Conference, as well as developmental milestones across key stages of long-term athlete development. Find “Coach Croc” on Instagram: @ecrock2 or Twitter: @TheCrocShow| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Bridge the Gap Lecture: Exploring the Corners of Human Movement and its Capabilities

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.

Lifestyle modification, including exercise, is important for both preventing and treating hypertension. More recent guidelines for treating hypertension have increased emphasis on lifestyle factors, such as exercise. As fitness professionals, it is important to educate and encourage clients with hypertension on the importance of exercise in their overall health.

Learn about the hip rotators as they relate to performance training. In this session from the NSCA’s 2016 National Conference, Michael Griffith explains the limitations of the hip external rotators and how this can impede performance and lead to injury. This session will also provide eccentric drills and exercises for the hip rotators.

In this lecture from the NSCA's 2014 TSAC Conference, Katie Sell talks about the unique demands and skills required of wildland firefighters. Because wildland firefighters are involved in many different disciplines, Katie stresses the importance of fitness for not only job performance, but survival.

This article will present a sample program that was implemented successfully by a group of older women in competition, and discuss the general exercise principles utilized to increase BMD in postmenopausal women.

This article discusses the limitations and risks involved with artificial intelligence, such as ChatGPT, as a tool for personal trainers.