Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

This article, tailored to individuals who do not have access to traditional equipment, will explore the exercise methods that less-impacted populations utilize during the shutdowns, and examine how those training effects can benefit strength-, power-, and hypertrophy-minded athletes.

Matt Krause, NSCA 2018 Professional Strength Coach of the Year and Director of Strength and Conditioning for the New York Yankees Major League Baseball (MLB) team, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about what he looks for in the hiring process, his path through strength and conditioning and the different jobs he had, and his involvement in the creation of the Registered Strength and Conditioning Coach (RSCC) program.

This article briefly explains the two principles necessary for muscle growth.

Trainer Tips are infographics designed to help you, an NSCA professional, educate clients and promote your services. These member-only resources can be used for client education, motivation, and promotion.

This article discusses lactate testing as a cost-effective alternative way to create advanced exercise prescriptions, as well as opening the possibility of being a new biomarker of metabolic health for personal trainers.

This column from the TSAC Report explores the impact of physical fitness and cardiovascular disease risk factors among firefighters and law enforcement officers. Visit NSCA online to learn more about tactical fitness.

This article briefly discusses what personal trainers should know about claims and lawsuits.

Strength coaches build resilience in others, but sometimes life puts their own to the test. Katie Guillory, now Assistant Strength and Conditioning Coach at her alma mater, Louisiana State University (LSU), faced that test after a summer accident led to a below-knee amputation. As a former LSU softball captain with extensive knee and hip surgeries, Guillory explains her strong foundation for physical and mental recovery. For her, that means showing up and getting after it, even on hard days. Guillory encourages others to “act yourself into existence for a second,” believing that small, consistent steps — especially when motivation is low — are what build strong mindsets. Supported by the LSU community, she reflects on balancing relentless drive with vulnerability, accepting help, giving herself grace, and finding strength in connection. Her experience underscores that resilience is a lifelong mindset, reminding listeners that the same habits that build athletes can also rebuild their coach. Reach out to Katie on Instagram: @steel_guil and X/Twitter: @steel_guil | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Answer Bryan Mann’s “call to arms!” Many volunteer applications are open now through December 15. Step up and give back to your strength and conditioning community at NSCA.com/Volunteer.