What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

This excerpt from NSCA's Guide to Sport and Exercise Nutrition briefly discusses micronutrients and their role in optimal athletic performance.

This article is the third installment of a four-part series on stabilization in weight training. It covers how to train trunk stability and how to decrease the dominance of the extension/compression stabilizing strategy (ECSS) that is often perpetuated during training.

In this lecture from the NSCA's 2014 Coaches Conference, Dr. Bryan Mann addresses velocity-based training (VBT) in sports. Dr. Mann defines VBT as "the use of various devices that measure displacement and time" as he describes each device and its ability.

An evidence-based movement assessment could hold Marines accountable for mobility and stability by systematically assessing movement patterns. This article (part three of a four-part series) explains one way that this could be accomplished.

Loren Landow, Director of Sports Performance at Landow Performance Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about beginning your coaching career, having longevity at one institution, where and when to “pick your battles” (or not), and learning to listen.

The Art of Attracting your Ideal Client

This article will highlight recent key dietary practices and provide practical applications for implementing these practices for firefighters.

This NSCA Coach article examines the importance of hip-shoulder separation on performance in baseball pitching. Visit NSCA online to read more on athletic performance and sport science.

Although accelerometers, pedometers, heart rate monitors, and questionnaires are not as accurate as direct and indirect calorimetry in determining metabolic rate, these less expensive tools can be used to create exercise plans, particularly those focused on health promotion and fitness.