There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
Heart rate variability (HRV) testing is at the forefront of a wave of cutting-edge assessment tools that are becoming available to the personal trainer. In this session from the 2015 NSCA Personal Trainers Conference, Carmine Grieco provides an overview of the physiological background and dynamics of HRV, including the most current supportive evidence, with an emphasis on the practical application for personal trainers.
Personal trainersExercise ScienceTesting and EvaluationClient Consultation|Assessment
The path to actual integration of mental and physical training for the tactical athlete is paved with growing empiricism. The current challenge is to sustain creative development of functional approaches and demonstrate that integration can deliver potential benefits.
All sports nutrition professionals should be able to answer basic nutrition questions. However, athletes with complex nutrition issues should be referred to the appropriate resource as explained in this book excerpt.
Not all smoothies are made the same, and due to the nature of process (i.e., mixing of ingredients), oftentimes the nutritional information provided may not be exactly reflected
Decompressing after a workout, practice, or competition is a beneficial habit that can be achieved through breathing. This article provides an overview of the autonomic nervous system and guidelines for how to use breathing to calm, or balance, the brain and body.
In this session from the 2015 NSCA Coaches Conference, Cal Dietz, MS, presents the best applications in training of several sports that can be applied to most sports at various times of the year. The systematic approaches and the reasoning behind the step-by-step approach to block training, and the application of specific needs in the sport and energy system training also are covered.
An evidence-based movement assessment could hold Marines accountable for mobility and stability by systematically assessing movement patterns. This article (part three of a four-part series) explains one way that this could be accomplished.
The third and final article in this series will introduce the practical and technical elements of heart rate variability (HRV) monitoring in greater depth and detail.