For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Ryan Ketchum describes the five stages of a fitness business owner’s journey as an individual transitions from a fitness professional to a fitness business owner.
Personal trainersOrganization and AdministrationProfessional Development
In this 2018 National Conference Video Bill Parisi describes the opportunity in youth sport development, as well as how to expand your personal business and revenue in a fast growing market.
Personal trainersCoachesOrganization and AdministrationProfessional Development
The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Mark Nutting presents, "Using Social Media to Build Your Business"
Personal trainersCoachesOrganization and AdministrationProfessional Development
With almost one million people in the United States living with multiple sclerosis, this article aims to provide personal trainers with ideas for exercises to meet the needs of these individuals.
Personal trainersProgram designBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
Contrary to popular belief, you do not need to “pump iron” to build muscle. In this session from the NSCA’s 2015 Personal Trainers Conference, Nick Tumminello explains that to build muscle you need to create a training stimulus that elicits the three mechanisms for muscle growth. In other words, building muscle is not about the specific exercises you do, it is about the specific stimulus you create.
Personal trainersExercise ScienceExercise TechniqueProgram design