This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Interested in learning more about tactical strength and conditioning? Check out this short video detailing the history of the NSCA's TSAC program.

Behavioral Changes and Physical Activity: Progressive Program Design

Connect with a young researcher and coach on exploring strength and power topics within elite sport, including a deep dive into velocity-based training. This episode features Dr. Jonathon Weakley, of Australian Catholic University and Leeds Beckett University, discussing his path from growing up in New Zealand, working and studying in the United Kingdom, and performing coaching-centric research with athletes in Australia. Listen in as “Jono” connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on uses of weight room technology, providing appropriate coaching feedback to support athletic performance, and the global strength and conditioning and sport science landscape. This episode mentions the following research papers from NSCA journals: Weakley, J, Mann, B, Banyard, H, McLaren, S, Scott, T, and Garcia-Ramos, A. Velocity-Based Training: From Theory to Application, Strength and Conditioning Journal (43)4: 31-49, 2021 Weakley, J, Wilson, K, Till, K, Banyard, H, Dyson, J, Phibbs, P, Read, D, and Jones, B. Show Me, Tell Me, Encourage Me: The Effect of Different Forms of Feedback on Resistance Training Performance, Journal of Strength and Conditioning Research 34(11), 3157-3163, 2020 Find Jon on Twitter: @JonathonWeakle1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Testing and Movement Analysis

This article will explain the interference effect and provide a rationale for why low-intensity steady-state (LISS) cardiovascular training may be a useful tool for those interested in improving their body composition.

The Physical Readiness Training Manual includes many exercises intended to keep military personnel in optimal physical condition while staying at a low risk to injury. Additionally, the application of progressive overload may be beneficial to periodization programming in ROTC cadet preparation for the Army Physical Fitness Test.

Matt Mallard, Director of Education and Master Trainer at Gainesville Health and Fitness demonstrates strongman training for the personal training client.

In this lecture from the NSCA's 2013 Coaches Conference, Dr. Brian Gearity talks about the impact that coaching can have on athletic performance.

This article addresses possible benefits, proposed mechanisms, dosage, and frequency of beetroot juice as an ergogenic aid.