For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

In this 2018 NSCA Personal Training Conference video, Mike Israetel describes how to create and develop motivation in your clients, and how to understand the process of motivation in people.

This infographic summarizes a study in which adding both horizontal and vertical force-vector exercises enhanced physical performance during in-season play.

This 2018 Coaches Conference video features rugby Strength and Conditioning Coach Ashley Jones discussing how his training and coaching philosophies have changed over time based on experience and science based principles.

Defining the Elite New-Age Mixed Martial Arts (MMA) Athlete

Coaching elite mixed martial arts (MMA) athletes demands creativity, adaptability, and a global mindset. Gavin Pratt, Senior Director of Strength and Conditioning at the Ultimate Fighting Championship (UFC) Performance Institute, shares insights from his international career. Pratt reflects on preparing athletes for the Chinese National Games and managing strength and conditioning at the world’s first MMA academy in Shanghai. Applying a systems-based approach, he tackles MMA’s unique challenges — including unpredictable training schedules, diverse personalities and backgrounds, session intensity, and load management. Driven by passion rather than prestige, Pratt emphasizes he’s never been a "tracksuit hunter" — someone motivated primarily by titles or status. He highlights MMA’s innovation potential, especially when using individualized technology based on athletes' force or velocity deficiencies. Pratt contrasts the United States’ expertise in speed, agility, and change of direction with Australia’s early adoption of sports science. He also provides valuable interview advice to help coaches communicate effectively under pressure. Discover practical strategies to elevate your coaching impact. Connect with Gavin via email at gpratt@ufc.com and on Instagram: @gav_pratt | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs If this episode sparked your interest in MMA and other combat sports, take the next step by joining the NSCA Combat Sports Special Interest Group (SIG) on LinkedIn. Connect with a global network of professionals shaping the future of performance. Inspired by Nick Barringer’s recommendation? Register early to save on 2025 NSCA Tactical Annual Training. Catch Barringer’s talk on performance bloodwork and more nuggets of wisdom.

Kurt Hester, Head of Sports Performance at Louisiana Tech University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from weight lifting at 12 years old to training collegiate football athletes today. Topics under discussion include starting a business, pioneering strength and conditioning, and the interview process. Find Kurt on Twitter: @thekurthester or on Instagram: @hesterkurt | Find Scott on Instagram: @coachcaulfield

In this article, three considerations are discussed to aid in addressing successful rehabilitation and return to work: 1) targeting the injury site using a combination of physiotherapy, physical therapy, and tactical strength and conditioning; 2) workplace engagement; and 3) using available tools that may assist in determining appropriate approaches.