Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

Field tests have become popular in applied exercise science and sport performance enhancement programs because of their simplicity and ability to generalize results. However, numerous confounding factors may influence the validity of test data from such evaluations.

This article will highlight recent key dietary practices and provide practical applications for implementing these practices for firefighters.

This article will discuss the role of strength training, stretching, and functional mobility exercises in reducing falls in older adults and provide a guide for creating a program.

The goal of this article is to overview the most evidenced-based recovery strategies that are promoted in United States Air Force Special Warfare.

This excerpt from NSCA’s Essentials of Sport Science describes strength as a velocity-dependent concept.

In this session from the NSCA’s 2018 Coaches Conference, Maura Bergan explores how strength and conditioning and the weight room can help educate young individuals in more areas than just athletic development, and how it can foster and create many positive life lessons.

This infographic highlights seven effective strategies to reduce the risk of injury in young athletes for strength and conditioning coaches.

Exercise is an underutilized therapy for the treatment of cognitive diseases such as Alzheimer’s disease and depression. While exercise shows more promise for the prevention, rather than the treatment, of Alzheimer’s disease, exercise therapy compares favorably to the most common treatments of depression (psychotherapy and antidepressants).

Catch up on this presentation from the 2024 NSCA Coaches Conference with Major League Baseball (MLB) Tampa Bay Rays Strength and Conditioning Coach, Joey Greany. Greany takes NSCA Coaching Program Manager, Eric McMahon, on a deep dive into plyometrics for a wide range of athletes. He also shares the importance of professional development for strength and conditioning coaches. Tune in to learn in-season training tips and how the NSCA inspired Greany’s path to the Big Leagues. As mentioned in the episode, here is a link to learn more about the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS). Connect with Joey on Instagram at: @joeygreany | Find Eric on Instagram: @ericmcmahoncscs or X (Twitter): @ericmcmahoncscs