This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
This article seeks to explain monitoring body composition, including how to assess it properly for an accurate evaluation to minimize errors in body fat estimation and maximize physical training.
Personal trainersProgram designTesting and EvaluationClient Consultation|Assessment
The article discusses the talent crisis that is currently plaguing United States first responders, public safety agencies, and military organizations, and concludes with highlights of select successful programs.
Research on the benefits of using goals to increase athletic performance has shown that performance generally increases for athletes that use goals consistently. Learn how to move beyond generalities and see how a systematic goal setting approach can be paired with training athletes.
Assessing clients is a vital component of the personal training experience. This article gives an overview of breathing mechanics and how to apply proper breathing exercises into a client’s assessment and program.
Personal trainersCoachesExercise ScienceExercise TechniqueClient Consultation|Assessment
Deceleration in court and field sports, such as football and soccer, is an important component of speed and agility. This book excerpt looks at how to train for effective deceleration.
To address and combat neurocognitive decline in tactical personnel, this article will detail the mechanistic underpinnings of, and describe how to apply, attention regulation strategies to facilitate greater skill acquisition, retention, and performance transfer.