This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Indian Club Drills for Hip and Ankle Mobility

Roger Marandino, Director of Research at Catapult, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his experiences as a strength coach at the youth, collegiate, and National Football League (NFL) level. Topics under discussion include the struggles he faced as a young coach, his advice for making a big impact on a small budget, interviewing skills, and the new opportunities arising in the strength and conditioning profession.

The purpose of this article is to share the importance of the menstrual cycle’s effects on elite athlete performance, and how these effects should influence the training and recovery of high-performing athletic women.

This article describes how introduction of evidence-based practices requires today’s fitness professional to raise the bar of his or her education and analytical experience by actively and consistently using techniques of research in order to perform their job as a fitness professional.

This excerpt from Developing Power breaks down the step-by-step technique to a power clean from the hang position.

The purpose of this article is to identify considerations that are to be taken into account when designing and implementing an annual training program for firefighters, as well as to discuss strategies for implementation.

Indian Club Drills for Hip and Ankle Mobility

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

Trainer Tips are infographics designed to help you, an NSCA professional, educate clients and promote your services. These member-only resources can be used for client education, motivation, and promotion.